Posted on 06/26/14
The MUD ROCKER presented by Rogers, a highly anticipated event, will take place this Friday and Saturday, June 27-28th! The Konkrete team will be there with a ton of surprises and an amazing raffle! The event is located near public transportation, and will be accessible to a large number of people. There was nothing simple about organizing this urban BMX and road bike competition! We had the chance to talk to the producer of the event, the amazing Micah Desforges. Here’s what he had to say about developing and organizing this event!
What is your role as producer of the event?
As the producer of Mud Rocker, I am in charge of the concept of the event and the realization of the project. I also take care of communications with and the organizing of multiple partners. I am very proud of my team, who help me a lot with the development of the event.
How did you come up with the idea?
I always loved extreme sports… So organising a competition like this is really exciting for me! What we’d like the most is to inspire young people to get active, and to have them discover mountain biking and BMX. Our goal is always to create occasions that reunite inspiring athletes and the public so that they can share a unique experience in a festive, but relaxed environment.
What is special about this event?
The Mud Rocker is a first for Montreal, with its BMX and mountain bike event taking place on a dirt track in the CITY. There are 15 trucks that will bring dirt to St-Denis: it’s like nothing anyone has ever seen before! Also, the track is difficult, so it should make for a great show!
Which athletes were invited?
We are expecting a good number of local, national, and international athletes arriving from Europe, from the USA, and from all over Canada. To have a better idea of who our athletes are, you can check them out on our website: mudrocker.ca.